Blog Layout
Why WordPress is Probably Not the Best Choice for Your Small Business Website
Lori Osborne • March 6, 2024
Why do I say this and what do I recommend instead? Read on...
In today's digital age, establishing a strong online presence is paramount for small businesses to succeed. However, selecting the right website platform can be a critical decision that shapes your online identity. While WordPress has long been a popular choice, it may not always be the optimal fit for small businesses. Let's delve deeper into why, and explore alternative platforms like Duda (the platform I primarily use and recommend), Wix, and Squarespace that could better suit your needs.
- Ease of Use: Small business owners typically juggle multiple responsibilities and may not have the time, resources, or desire to master a complex website platform. WordPress's learning curve can be steep for beginners, requiring understanding of how WordPress works, how to build the website within a specific WordPress theme, and familiarity with concepts such as hosting, domain management, plugin configuration, plugin functionality, and how it all works together. In contrast, platforms like Duda, Wix, Squarespace, and Shopify (for e-commerce sites) offer user-friendly interfaces and drag-and-drop editors that empower even the most novice users to create professional-looking websites with ease. By streamlining the website-building process, these platforms enable small businesses to focus on delivering value through their websites rather than grappling with technical complexities.
- Complexity and Maintenance: WordPress offers unparalleled flexibility and customization options, making it a favorite among developers and large enterprises. However, this complexity can be overwhelming for small business owners who lack technical expertise and do not want to pay someone to fully support their website. Below are some of the areas where WordPress is unique and potentially challenging for the average small business:
- Hosting: Every piece of software has to be housed on a server somewhere to function. Websites are no different. What IS different about WordPress is that it requires hosting outside of the actual platform. And though this hosting is critical for the reliability, security, support, and performance of the website, it is often the least considered factor when building a WordPress website. There are a multitude of companies that offer WordPress website hosting, ranging in starting prices from $4 per month to over $100 per month, the cost typically driving the overall performance and speed. All too often, business owners look at cost first and end up with shared hosting where multiple websites compete for resources on the same server. While shared hosting is affordable, it can often lead to slower performance and limited scalability, especially during peak traffic periods when resources are stretched thin. Popular shared hosting providers for WordPress include Bluehost, HostGator, and SiteGround. It is important to note, as I said in the beginning, that all websites requires some sort of hosting. The difference for non-WordPress sites is that the website and hosting are on the same platform; therefore, Duda sites are hosted by Duda, Wix sites are hosted by Wix, Squarespace by Squarespace, etc.
From my experience: One of the biggest issues we saw when managing WordPress sites built by other developers was lack of speed. The ideal speed for a website to load for optimal visibility is 2 seconds or less. I did not have a single website load in under 3-5 seconds, with a few taking more than 10 seconds!
- Plugins: WordPress operates using a base platform with the design typically coming from WordPress themes and the vast majority of capabilities and features coming from plugins. For every piece of functionality you want to add, there are typically multiple plugins to choose from, all from different software vendors. With this diverse selection of providers, websites can occasionally have conflicts between the plugins, affecting reliability and usability, issues that are difficult to troubleshoot. Additionally, many plugins have a one-time or annual cost, costs that can add up. And, finally, is another speed concern. Quite often WordPress websites can get bogged down with plugins that drain resources or have too many plugins, causing the website to load more slowly. Selection, payment, and management of these plugins can definitely be overwhelming, especially for a business owner or team that does not have WordPress experience. In contrast, platforms like Duda, Wix, Squarespace, and Shopify function completely on their own platform. Though there may be a few add-on options, you are not responsible for the integration, maintenance, or any of the updates with these platforms, allowing you to focus on growing your business rather than managing technical details.
- Updates: Managing a WordPress website entails regular updates to the core software, themes, and the plugins due to new versions being released to fix bugs or security holes, improve functionality, and/or add features. Failure to stay on top of these updates leaves your site vulnerable to security breaches and compatibility issues, potentially rendering your site worthless. At times, these updates can also be highly complex in nature, often requiring a highly technical WordPress expert to make sure functionality stays intact once the update is done. With platforms like Duda, Wix, Squarespace, and Shopify, no updates are required. They work as a single system with software updates done behind the scenes.
From my experience: I have talked with many business owners with WordPress websites that do not regularly update their plugins nor pay someone to do it for them. I have also taken over management of several websites that no longer functioned because they were hacked (due to a critical update being missed that left an open door) as well as websites that simply stopped working because the plugins, theme, or WordPress itself were too far out-of-date. If you already have a WordPress website, I strongly recommend you make sure all of the updates are done regularly and correctly, ideally by a WordPress professional!
- Security Concerns: WordPress's popularity also makes it a prime target for hackers. The vast ecosystem of plugins and themes introduces potential security vulnerabilities that can compromise your website's integrity. While WordPress offers security plugins and best practices, ensuring comprehensive protection requires constant vigilance and proactive measures. In contrast, platforms like Duda, Wix, and Squarespace prioritize security by implementing robust infrastructure and regular updates. By choosing a platform with built-in security features, you can mitigate risks and safeguard your business from cyber threats.
- SEO Performance: Search engine optimization (SEO) plays a crucial role in driving organic traffic to your website and increasing your online visibility. While WordPress offers numerous SEO plugins and customization options, optimizing your site for search engines requires ongoing effort and expertise. Moreover, the performance of WordPress websites in terms of SEO can vary depending on factors like hosting quality, plugin compatibility, and code optimization. In contrast, platforms like Duda, Wix, and Squarespace prioritize SEO by providing built-in tools and features that streamline the optimization process. From customizable meta tags and structured data to mobile-friendly designs and fast page load times, these platforms offer the essential elements for achieving higher search engine rankings and attracting more organic traffic.
Final Word
In conclusion, while WordPress remains a powerful and versatile platform, it may not be the most suitable choice for small businesses seeking simplicity, security, and ease of use. Platforms like Duda, Wix, and Squarespace offer compelling alternatives that cater to the unique needs of small business owners. By prioritizing factors like user-friendliness, maintenance requirements, and SEO capabilities, you can make an informed decision that aligns with your business goals and resources.
If you currently have a WordPress website that you would like moved to the Duda platform or you need a new website, let's chat! Click here to set up a free Discovery Call.
🌺Spring is a season of renewal , a time to clear out the clutter, refresh what’s outdated, and make space for new opportunities. Just like your home, your website needs a spring cleaning, too. Your website should work for you 24/7, building trust, showcasing your expertise, and engaging the right audience. But if it’s outdated or ineffective, it could be quietly diminishing your authority and impact . “Simplicity is the ultimate sophistication.” ~ Leonardo da Vinci If your website feels cluttered, disconnected, or outdated, it may be working against you instead of amplifying your influence. Here are five key signs it’s time to refresh your site before it holds you back. 1. Your Website No Longer Reflects Who You Are Today ✨ Your business has evolved, but your website hasn’t. ✨ Your messaging is outdated, and your brand no longer feels aligned. ✨ You’ve shifted your focus, but your site still speaks to the past. Just like nature renews itself in spring, your online presence needs to evolve , too. If your website no longer represents your voice, mission, or expertise, it’s time for a refresh. 2. You’re Not Seeing Meaningful Engagement from Visitors ✨ Your website isn’t sparking interest or attracting the right audience. ✨ You are not receiving inquiries, messages, or responses to your Call to Action. ✨ Visitors aren’t spending time exploring your site. Engagement is about connection, not just numbers. A great website should make visitors feel like they’re in the right place and eager to learn more about you. If your website isn’t inspiring interaction, it may need clearer messaging, fresh content, or a better user experience. 3. Your Website Looks and Feels Outdated ✨ Your design no longer matches your brand’s personality or style. ✨ The fonts, colors, and layout don’t reflect your level of professionalism. ✨ Your site runs slow, feels clunky, doesn’t function properly, and/or has an outdated look. First impressions matter. Research shows it takes ONLY 0.05 seconds (Yes, that’s only 50 milliseconds!) for someone to form an opinion about your website! And if it looks outdated, visitors may assume your expertise is outdated, too! “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~ Maya Angelou How does your website make visitors feel? If the answer isn’t clear, professional, and inviting, it’s time for a refresh. 4. You’re Hesitant to Share Your Website ✨ You don’t feel confident sending people to your site. ✨ You rely more on social media than your website to build your online presence. ✨ You feel like your competitors’ websites look and feel more professional. Your website should be a powerful extension of your brand and authority, something you’re proud to share. If you find yourself apologizing for your website or avoiding it altogether, that’s a clear sign it needs an update! 5. Your Content Isn’t Sparking Conversations ✨ Your blog or thought leadership content feels stale or inconsistent (or is missing altogether). ✨ Your website isn’t encouraging visitors to engage with you beyond their visit. ✨ There is no clear next step for people to continue the conversation (no Call to Action!). A strong online presence goes beyond having a website—it’s about building relationships. When your site is fresh, insightful, and aligned with your brand, it keeps visitors engaged and encourages them to take the next step in connecting with you. Spring Forward with a Website Refresh! If any of these signs sound familiar, now is the perfect time for a website refresh . Spring is a season of new growth—let’s make sure your website reflects the Thought Leader you are today. 👉 Click Here to Book a Free Strategy Call Today! "Can't say enough good things! Lori and the team at BizBolster Web Solutions are great to work with. Her creativity when creating our site for us and her knowledge of the online marketing arena are priceless…” ~ Stacy Summerlin, Summerlin Benefits Consulting
Your website is your digital handshake - the first impression potential clients get when they discover your brand. But what if that first impression is COSTING you business instead of bringing it in? The harsh truth? Most websites aren’t doing their job. And the biggest mistake that keeps businesses invisible online isn’t a lack of traffic, fancy design, or even outdated branding. It’s unclear messaging! Why Expertise Alone Isn’t Enough You might be the best in your field. You might have spent years speaking on stages, coaching high-level clients, or publishing valuable insights. But if your website doesn’t clearly communicate: Who you help What you do Why you’re the best choice Then potential clients, event organizers, and media opportunities will pass you by. They will bounce to someone else who makes their expertise clearer—even if that person has half your experience. What Your Website Says About You (Without You Realizing It) Imagine an event organizer searching for their next keynote speaker. They land on your website, but instead of a clear, compelling message, they see: A vague tagline that doesn’t explain what you specialize in No clear next step to book you or request a media kit A homepage filled with inspirational quotes, but no real proof of your impact Within seconds, they leave and find someone else. Or consider a corporate decision-maker looking for a consultant to help their executive team. They visit your website but can’t find: A clear description of your signature framework or methodology Case studies or client results that prove your effectiveness A direct way to schedule a call Instead of chasing down details, they move on to a competitor whose website makes their value immediately obvious. Your website should work for you 24/7, acting as a client-attracting and opportunity-generating machine. If it is unclear, vague, or overwhelming, it is actively pushing high-value opportunities away. Three Quick Fixes to Boost Authority & Visibility The good news? You don’t need a complete overhaul to fix this mistake. A few strategic tweaks can turn your website into a high-converting, authority-building platform. 1. Make Your Headline Crystal Clear Your homepage headline should instantly communicate your unique value. What it should NOT be: “Inspiring change through leadership and transformation.” “Empowering others to reach their full potential.” “Welcome to my website.” What it SHOULD be: “Helping Organizations Develop High-Performance Leaders Through Executive Coaching.” “Keynote Speaker on Leadership & Influence | Trusted by Fortune 500 Companies.” “Helping Entrepreneurs Scale Their Businesses Without Burnout.” Pro Tip: If an event planner, potential client, or media contact can’t tell exactly what you do within three seconds, your headline needs work! 2. Speak Directly to Your Ideal Clients (Not Everyone) Many Thought Leaders make the mistake of keeping their messaging too broad, trying to appeal to everyone. Generic messaging: “Helping people create success.” Vague promises: “Unlock your full potential.” Instead, speak directly to your audience: “I help women in tech advance to leadership roles with confidence.” “I train corporate teams to master resilience and productivity.” “I help entrepreneurs turn their ideas into bestselling books.” When your messaging calls out your specific audience, they immediately feel like you understand them. This builds trust and positions you as the go-to expert in your space. 3. Add a Clear Call-to-Action (CTA) Everywhere Many Thought Leaders hide their call-to-action - or worse, they don’t have one at all. If your visitors don’t know what to do next, they’ll leave. Your CTA should be: Clear (“Book Me for Your Next Event”) Consistent (Every page should have one) Action-Oriented (“Download My Speaker Kit”) Where to put your CTA: At the top of your homepage At the end of every section In your navigation bar On your About page Inside blog posts In your website footer Pro Tip: Test different CTAs to see what converts best. Instead of just “Contact Me,” try “Schedule a Strategy Call” or “Get My Leadership Training Guide.” Position Yourself as the Go-To Expert Your website should make it immediately obvious why clients, event organizers, and media should choose you. That means: Showcasing your expertise with testimonials, client results, and media features Building trust instantly with professional design, clear messaging, and credibility markers Making it easy to work with you by offering direct next steps for hiring, booking, or collaboration If your website does not position you as the expert, you will be overlooked, even by people who need exactly what you offer. How to Get the Right Clients and Opportunities Coming to You Fix your messaging: Make sure visitors instantly understand who you help and how Simplify your offer: Decision-makers should not have to dig through paragraphs to figure out what you do Add Authority markers: Reviews, testimonials, case studies, media features Make your website works: Clear CTAs, mobile optimization, SEO-friendly structure, accessibility Is Your Website Invisible? Let’s Change That If your website is not bringing in consistent, high-quality leads, it is time to fix what is keeping you invisible! Want a website that positions you as the go-to expert? Let’s refresh your website so you can attract, engage, and convert the right clients - without wasting time or losing business. Click Here to Book a Free Consultation today!
Yes, reviews matter! Quite possibly more than you realize! But why are reviews so important? Quite simply: Reviews offer the power of someone else saying how incredible you are without you saying a word ! And with multiple reviews, it is the power of MANY people agreeing and sharing how incredible you are without you having to say a word. Reviews are a form of social proof, meaning that people often follow – and trust – the actions of others. Therefore, when a business demonstrates social proof through positive reviews, the likelihood of others purchasing their product or service is greatly improved. Getting Reviews At this point, you might be asking “But how do I get reviews?” . You have to ask for them! Unfortunately, I know, it is not always that easy! I have found many people are hesitant to ask, concerned that they will put the customer on the spot. Typically, though, most people won’t leave a positive review without being prompted to. It’s sad, but the average person will complain about a business they feel has wronged them before they think about praising a business. Therefore, you really do have to ask! And you usually need to ask more than once! I have found that having a Reputation Management program in place that sends texts and/or emails to your recently fulfilled clients drastically improves the chances of them leaving a review. It is even better when the system kindly asks more than once as a reminder since people are so easily distracted in today’s world. How do you get reviews? ASK FOR THEM!!!! Choosing a Reputation Management Program Now that you know that the most efficient and effective way to collect reviews is through using a Reputation Management service, how do you choose which Reputation Management program to use? The best Reputation Management services automatically post the review to other places, including your website, to improve visibility and your overall Search Engine Optimization (SEO). Even better is when the service reposts the review to your website and posts to your social media and Google Business Profile that you got a review! (Unfortunately, no Reputation Management program can directly repost the actual review to a different platform because all review platforms require a login to leave the review so the system knows it is legitimate.) Many Reputation Management programs do allow the customer to post their review to multiple locations very easily, including Google, Facebook, BBB, Yelp, and more. It is worth noting that research has shown that Google reviews are generally the most effective, but The Better Business Bureau (BBB) has also shown to be excellent for professional services. Exceptional Reputation Management programs also offer both written and video review options, which is fantastic since video is so effective for marketing these days! And since you usually just add a link to the program itself on your website (through an API), you don’t have to worry about it being text or video. The API (Application Programming Interface) takes care of that for you! Another option many Reputation Management companies offer is automatic replies to reviews. If you find that you and your team do not have (or make) the time to reply to reviews, this can severely hinder the success of having the reviews at all. In Brightlocal’s 2024 Review Survey, it was found that 93% of consumers expect a response to their review, and 34% expect the response within two to three days. Ideally, the response should come from the person working with the customer who left the review to ensure accuracy and authenticity. However, any response, even an AI-generated response, is far better than not leaving one at all.
